Why quality wins, even when markets disagree

21 May 2026 by National Bank Investments
img-nadim-video-pm.jpg

   

As Nadim Rizk emphasizes, quality means owning businesses that earn high returns on capital and, critically, can sustain them through disciplined capital allocation. That combination, not short‑term momentum, is what ultimately drives long‑term wealth creation.

Quality may swing at times, often testing investor patience. As cycles shift, lower‑quality businesses may benefit when capital is cheap or risk is mispriced. Over time, compounding tends to reward durability.

Today’s market concentration, particularly in technology, can tempt investors to focus on benchmarks and relative performance. Nadim’s Rizk approach is different: start with absolute business quality and remain patient. The objective isn’t to follow trends; it’s to own businesses that can endure.

Quality also matters most on the downside. Strong balance sheets, resilient cash flows, and disciplined management reduce the risk of permanent capital loss while preserving the ability to compound through difficult periods.

Quality investing isn’t about being right every year, it’s about protecting capital, staying patient, and allowing compounding to work overt time.

0:10
So first, the definition, the quality difference between investors. But in general it's true that over extended periods quality does perform better and it all go back to that in a second. But even over that extended 10/15/20 year periods, you will notice that you have extended periods where quality actually does not perform as well or actually significantly underperforms. For example, between 2027 or 20.


0:41
it it was a period where China was building significant infrastructure, for example, and mining or other commodity companies, oil did extremely well, which are usually these are not quality classified sectors. And in that period of time actually the quality significantly underperformed. So keep that in mind. But the really, really the reason is purely mathematical. The way we define quality is a business that has the ability to generate a high return on capital, but also has ample opportunity to sustain and redeploy capital at incrementally higher ROIC or return on capital. And just mathematically speaking, if a business can do that


1:21
and grow at least in line with the general market, it will overextend the periods, generate significantly higher compounding of capital. So the the answer is really simple.


1:38
So this goes back to my initial answer 25 and I think part of 24 as well was a difficult. For quality and that may sustain in 26 or 27. So even though quality should do better long term, it is by no means a guarantee and it even doesn't make sense that quality always performs, you're in, you're out. There are other parts of the market that may not necessarily generate as much compounding of capital, but they become significantly attractive and then they


2:10
you know, because of a specific catalyst and up performing really well in 25 was no, no, you know, typical story like that or typical year like that where you had other segments of the market that that did really well. Really for us, it's mostly a question of communication. So we try hard to explain and repeat the message of what we're doing with clients and really keeping the focus on long term compounding. The strategy anyway typically holds positions for extended periods and changes few names on the on a yearly basis. And so really the focus is on


2:51
maintaining that longer term vision of things.


3:01
That usually happens in periods where not no lower quality companies or segments or sectors do really well. We notice that the premium, the quality premium essentially diminishes. So I mentioned before between 22,000 and 2008 you had that phenomena and then you had the GFC global financial crisis in 08. So when we look back at our, you know, US strategy, for example, our global strategy in 08 or 09, they really had no premium whatsoever versus the broader market. So that quality premium that we would expect had completely gone and same thing happened


3:41
24, then 2525 was even more exaggerated. Now the premium has not completely gone down to 0, but it has significantly diminished and that's usually what happens. And the longer the low quality rallies sustains, the more that quality premium essentially shrinks, not only because of the performance differential but because keep in mind quality businesses are constantly compounding capital or they should be which also shrinks that premium. So quality underperforming has two effects, one, the pricing differential. So non quality doing really well, but also at meanwhile the quality business is compounding capital so that those premiums can shrink really


4:22
significantly and fast. Now for your second question on the market concentration, that is becoming obviously a bigger challenge for everybody. We've seen especially in the US market concentration in either especially in technology, but in other segments too. So what the market calls the magnificent 7 or you know, big AI kind of stories, you, you do see significant concentration on markets and that is becoming a challenge for us and everybody else. And we'll have to deal with it. We'll have to deal with whatever market throws at us. And this is, I mean this is just a just a reality. But at the end of the day, we are


5:03
benchmark sensitive and benchmark aware, but we are not necessarily following or we're not necessarily obsessing over the benchmark. We look at things from an absolute perspective. We own companies that we think are exceptional, whether they're large or small in the market or in a specific index. And we tend to not completely ignore, but focus less on the market concentration and really look at things from an absolute perspective. For us, what is the best business that we can own today?


5:42

The information and the data supplied in the present document, including those supplied by third parties, are considered accurate at the time of their printing and were obtained from sources which we considered reliable. We reserve the right to modify them without advance notice. This information and data are supplied as informative content only. No representation or guarantee, explicit or implicit, is made as for the exactness, the quality and the complete character of this information and these data. The opinions expressed are not to be construed as solicitation or offer to buy or sell shares mentioned herein and should not be considered as recommendations.

© 2024 National Bank Investments Inc. All rights reserved. Any reproduction, in whole or in part, is strictly prohibited without the prior written consent of National Bank Investments Inc. 

® NATIONAL BANK INVESTMENTS is a registered trademark of National Bank of Canada, used under licence by National Bank Investments Inc. 

National Bank Investments is a signatory of the United Nations-supported Principles for Responsible Investment, a member of Canada’s Responsible Investment Association, and a founding participant in the Climate Engagement Canada initiative.