National Bank Investments
Home Products
Price and performance
Firms and managers
Expert insights
Regulatory documents
About us

Why you should stay invested when markets are volatile

27 March 2020 by National Bank Investments
Grandfather and grandson go fishing.

The stock market is the only place where things go on sale and buyers run for the door. Volatility may be an unwelcomed guest, but it’s historically been a frequent visitor. Though negative market performance is enough to make even the most seasoned investor panic, it’s not always a sign to abandon ship.

In fact, the past has shown us that the majority of serious events resulting in more than a 10% dip have had a significant rise in markets follow suite.

We came up with these five tips to keep in mind to help ride out the uncertainty ahead.

1. Don’t time the market. Seriously.

Data shows that market timing is not a great investment strategy: it can even lead to the depreciation of your capital. We recommend saving over the long term with sporadic readjustments. By investing early on, your investments have more opportunities to grow and you’ll have more time to recover from any potential losses you may incur.

2. Manage your emotions

Easier said than done, we know. But do what you can to set your emotions aside. If you’re having trouble sleeping at night, speak with your advisor. They’re there to help guide you through a whole range of emotions that we’re all feeling. Your repertoire of street smarts serves you well in a day-to-day context, but in a financial arena, emotional biases stem from impulsive reactions or gut feelings not founded in actual fact.

3. Invest regularly and buy low

Now’s a great time to talk about periodic savings initiatives. Investing a fixed amount at regular intervals increases your chances of buying more units when the market falls, and less so when they rise again. Your capital is continuously growing and your purchasing power climbs steadily over the years.

4. Reconsider your risk tolerance and investment horizon

Radically changing your investment strategy when the markets go down could result in regret down the line. It’s important to reassess what your risk tolerance is (how much risk you’re willing to take on your investments) and your investment horizon (the point at which you’re going to need to cash in that money) and stay loyal to those beliefs.

5. Make sure to opt for diversification

Asset classes are sensitive to market fluctuations, and it’s outside of our control to know which ones will be affected next. Ask your advisor if your assets are adequately allocated rather than withdrawing from the market entirely. It could allow your money to grow in other sectors or securities that are more promising. Rebalancing can be a profitable strategy if you eventually benefit from a rebound in the market or gain value by dipping into different asset classes.

The takeaway: stay invested!

Sure, the ride feels bumpy right now, but it won’t be that way forever. Favour the long term; short-term anxieties may tempt you to part ways with your assets when, historically, volatility occurs for a far shorter period than a rise in the market does.


Legal notes

The information and the data supplied in the present document, including those supplied by third parties, are considered accurate at the time of their publishing and were obtained from sources which we considered reliable. We reserve the right to modify them without advance notice. This information and data are supplied as informative content only. No representation or guarantee, explicit or implicit, is made as for the exactness, the quality and the complete character of this information and these data. The opinions expressed are not to be construed as solicitation or offer to buy or sell shares mentioned herein and should not be considered as recommendations.


National Bank Investments is a member of Canada’s Responsible Investment Association and a signatory of the United Nations-supported Principles for Responsible


© National Bank Investments Inc. All rights reserved. Any reproduction, in whole or in part, is strictly prohibited without the prior written consent of National Bank Investments Inc.

Recent publications

Expert Insights

Access, read and download our latest financial publications for up-to-date economic headlines.

Learn more